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What is Conversion Optimization?

Conversion optimization is the process by which a digital advertising campaign is optimized to get more visits that are more likely to become conversions.

How to Track Conversions?

Conversion tracking pixels typically work by placing the code on the conversion page — the page that loads when the desired action has taken place.

How to Optimize Campaigns?

The first step to optimizing conversions with a DSP is figuring out your KPIs and creating a ROI formula. This is essential to maximize profit on the DSP.

Since I have been using ReklamStore’s DSP I have been able to achieve great results for our performance campaigns! This DSP combines precise targeting options with the top SSP traffic sources, all rolled up into one great platform! The simple interface allows us to easily create campaigns and segment them towards the best performing sources, and when we need that extra insight – our AM is always available with some great suggestions!

Tomas Foster

- BravAds

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