{"id":88707,"date":"2024-01-03T22:54:54","date_gmt":"2024-01-03T19:54:54","guid":{"rendered":"https:\/\/reklamstore.com\/?page_id=88707"},"modified":"2024-01-03T23:01:28","modified_gmt":"2024-01-03T20:01:28","slug":"real-time-bidding-nedir","status":"publish","type":"page","link":"https:\/\/www.reklamstore.com\/tr\/real-time-bidding-nedir","title":{"rendered":"Real Time Bidding Nedir?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"88707\" class=\"elementor elementor-88707\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cf934a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cf934a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d9f455\" data-id=\"1d9f455\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ae88b9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9ae88b9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Ana Sayfa &gt; Real Time Bidding<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592c61b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"592c61b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Real Time Bidding Nedir?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29fc28f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29fc28f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f11d22\" data-id=\"0f11d22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0440cc8 elementor-widget elementor-widget-text-editor\" data-id=\"0440cc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Real-Time Bidding (E\u015f zamanl\u0131 A\u00e7\u0131k Art\u0131rma):<\/b>\u00a0Bir envantere ger\u00e7ek zamanl\u0131 olarak teklif vermek. Ger\u00e7ek zamanl\u0131 hedeflemede yap\u0131lacak teklif \u00e7o\u011funlukla kreatiflerin, envanterin, kullan\u0131c\u0131 gruplar\u0131n\u0131n ge\u00e7mi\u015f performanslar\u0131 baz al\u0131narak \u00fcretilir. Ger\u00e7ek zamanl\u0131 (e\u015f zamanl\u0131) hedefleme, e\u015f zamanl\u0131 sat\u0131n alma ile kar\u0131\u015ft\u0131r\u0131lmamal\u0131d\u0131r. E\u015f zamanl\u0131 sat\u0131n alma envanterleri sabit bir fiyat \u00fczerinden sat\u0131n almak yerine e\u015f zamanl\u0131 olarak ayr\u0131\u015ft\u0131rmak ve fark\u0131 fiyatland\u0131rmakt\u0131r. RTB; bir\u00e7ok farkl\u0131 sistem ve exchange\u2019den ayn\u0131 anda bilgi alarak \u00e7oklu hedefleme yapmak olarak da ifade edilebilir.<\/p><p>Teknolojimiz, reklamlar\u0131n \u00e7\u0131kaca\u011f\u0131 siteleri daha reklamlar yay\u0131nlanmadan bid ederek kontrol etti\u011finden ger\u00e7ek zamanl\u0131 olarak \u00f6nlemler alabilmemizi sa\u011flar. Zararl\u0131 sitelerin hepsini ve neden zararl\u0131 olduklar\u0131n\u0131n bilgisini , bu i\u00e7eriklerin nereden geldiklerini de g\u00f6rebilmemizi sa\u011flayan teknolojimiz, gelecekte de bu i\u00e7erikleri ba\u015fka kampanyalarda kullanmamam\u0131z\u0131 sa\u011flar b\u00f6ylece medya b\u00fct\u00e7eleri \u015f\u00fcpheli veya gereksiz envanterde de\u011fil kaliteli envanterde harcan\u0131r. Bu teknolojinin yan\u0131 s\u0131ra konusunda uzman yay\u0131nc\u0131 ekibimiz 6000\u2019e yak\u0131n sitemizi s\u00fcrekli takip ve kontrol etmektedir.<\/p><p>\u00d6zetle; bizim i\u00e7in brand safety \u00e7ok \u00f6nemlidir ve network\u00fcm\u00fczde\u00a0adult, sak\u0131ncal\u0131 veya yasad\u0131\u015f\u0131 i\u00e7erikli sitelere yer verilmez.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8d4f7 elementor-widget elementor-widget-text-editor\" data-id=\"ed8d4f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 class=\"et_pb_toggle_title\">Real-time bidding (RTB) Nas\u0131l \u00c7al\u0131\u015f\u0131r ?<\/h5><div class=\"et_pb_toggle_content clearfix\"><p>Bir impression kullan\u0131c\u0131n\u0131n web taray\u0131c\u0131s\u0131na y\u00fcklenirken, kullan\u0131c\u0131n\u0131n g\u00f6r\u00fcnt\u00fclemek \u00fczere oldu\u011fu sayfan\u0131n bilgileri exchange \u00fczerinden ge\u00e7erek ilgili kullan\u0131c\u0131ya g\u00f6sterilmek istenen reklamlar aralar\u0131nda a\u00e7\u0131k art\u0131rmaya gider. En y\u00fcksek teklifi veren a\u00e7\u0131k art\u0131rmada kazan\u0131r ve kullan\u0131c\u0131ya bu reklam g\u00f6sterilir. B\u00fct\u00fcn bu i\u015flem milisaniyeler i\u00e7erisinde ger\u00e7ekle\u015fir. Reklamverenler genellikle hangi reklam g\u00f6steriminin al\u0131naca\u011f\u0131na ya da bu g\u00f6sterim i\u00e7in ne kadar teklif verilece\u011fine (bid), kullan\u0131c\u0131n\u0131n \u00f6nceki web sitelerindeki kullanma al\u0131\u015fkanl\u0131klar\u0131 gibi bir\u00e7ok fakt\u00f6re bakarak karar vermek i\u00e7in talep y\u00f6nl\u00fc platformlar\u0131 kullan\u0131rlar (demand-side platforms). \u00d6rne\u011fin bir kullan\u0131c\u0131n\u0131n \u00f6nceden g\u00f6mlek aramas\u0131 yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bu kullan\u0131c\u0131 ba\u015fka siteleri ziyaret etti\u011finde, benzer sitelerden \u00f6nce kullan\u0131c\u0131ya reklam\u0131n\u0131 g\u00f6sterebilmek i\u00e7in daha y\u00fcksek teklif vermeye haz\u0131rlanacakt\u0131r. Bu teklifin fiyat\u0131 ger\u00e7ek zamanl\u0131 olarak reklam\u0131n\u0131 g\u00f6stermek isteyen reklam verenler aras\u0131nda a\u00e7\u0131k art\u0131rmaya giderek belirlenir, buna RTB ya da E\u015f zamanl\u0131 A\u00e7\u0131k Art\u0131rma\u00a0denir.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d394f elementor-widget elementor-widget-text-editor\" data-id=\"07d394f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 class=\"et_pb_toggle_title\">RTB&#8217;nin Faydalar\u0131<\/h5><div class=\"et_pb_toggle_content clearfix\"><p><b>RTB Neleri Kolayla\u015ft\u0131rd\u0131?<\/b><\/p><p>Yay\u0131nc\u0131lar, a\u00e7\u0131k art\u0131rmalar\u0131 ger\u00e7ekle\u015ftiren ad exchangeler i\u00e7in envanter sa\u011flarlar. DSP\u2019ler reklamverenler ad\u0131na a\u00e7\u0131k art\u0131rmaya kat\u0131l\u0131rlar.<\/p><p>Bid\u2019in de\u011feri reklamveren taraf\u0131ndan DSP\u2019de belirlenen de\u011ferlere dayanarak g\u00f6sterim de\u011ferine g\u00f6re belirlenir. RTB\u2019 her bir impression\u2019un marketin g\u00fcncel durumu \u00e7er\u00e7evesinde en y\u00fcksek de\u011ferinden satmay\u0131 sa\u011flar.<\/p><p><b>RTB\u2019den Kimler Fayda Sa\u011flar?<\/b><\/p><p><b>Ajanslar<\/b><\/p><ul><li>Kampanya performanslar\u0131 \u00fczerinde daha fazla kontrol imk\u00e2n\u0131<\/li><li>Daha efektif harcama<\/li><li>M\u00fc\u015fteriler i\u00e7in daha iyi ve hedef odakl\u0131 sonu\u00e7lar<\/li><\/ul><p><b>Reklamverenler<\/b><\/p><ul><li>Daha geni\u015f hedefleme olanaklar\u0131<\/li><li>Bo\u015fa giden g\u00f6sterimin ortadan kalkmas\u0131<\/li><li>B\u00fct\u00e7eden maksimum performans<\/li><\/ul><p><b>Yay\u0131nc\u0131lar<\/b><\/p><ul><li>Envanterlerinden elde ettikleri kar\u0131 maksimize etme<\/li><li>T\u00fcm envanterleri kolayca y\u00f6netme<\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd0adf elementor-widget elementor-widget-text-editor\" data-id=\"ddd0adf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 class=\"et_pb_toggle_title\">RTB, Programatik Reklamc\u0131l\u0131kla Ayn\u0131 \u015eey midir?<\/h5><div class=\"et_pb_toggle_content clearfix\">Hay\u0131r. RTB programatik reklamc\u0131l\u0131\u011f\u0131n bir \u00e7e\u015fidir ama t\u00fcm programatik reklam verme RTB ile ger\u00e7ekle\u015fmez. Baz\u0131 \u201cprogramatik\u201d ya da teknoloji ile y\u00fcr\u00fct\u00fclen platformlar yay\u0131nc\u0131lar\u0131n (web site sahipleri) envanterlerini a\u00e7\u0131k art\u0131rmaya sokmak yerine, fix bir fiyat \u00fczerinden satmas\u0131na izin verirler. Bu da bazen do\u011frudan programatik olarak an\u0131l\u0131r.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2f2ba elementor-widget elementor-widget-text-editor\" data-id=\"1b2f2ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 class=\"et_pb_toggle_title\">AppNexus<\/h5><div class=\"et_pb_toggle_content clearfix\"><p>Reklamstore\u2019un birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 platform AppNExus, New York men\u015feili , ger\u00e7ek zamanl\u0131 reklam a\u00e7\u0131k art\u0131rmas\u0131 \u2013 Real Time Bidding alan\u0131nda uzmanla\u015fm\u0131\u015f bir platformdur. 2013 sonu verilerine g\u00f6re g\u00fcnl\u00fck 16 milyar reklam sat\u0131n almas\u0131 AppNExus \u00fczerinden ger\u00e7ekle\u015fmektedir ve bu rakam her ge\u00e7en g\u00fcn artmaktad\u0131r. AppNexus sundu\u011fu online a\u00e7\u0131k art\u0131rma sistemiyle data y\u00f6netimini kolayla\u015ft\u0131ran, gerekli optimizaysonlar\u0131n ve \u00f6nlemlerin \u00e7ok h\u0131zl\u0131 ve efektif yap\u0131labilmesine imkan veren bir teknolojidir.<\/p><p>Google\u2019\u0131n DoubleClick ve Microsoft\u2019un AdECN\u2019si gibi reklam kaynaklar\u0131yla da entegre \u00e7al\u0131\u015fmaktad\u0131r. Kendi deyimleriyle AppNExus, internet sekt\u00f6r\u00fcn\u00fcn g\u00fc\u00e7 kayna\u011f\u0131 olan reklamc\u0131l\u0131\u011f\u0131n g\u00fc\u00e7 kayna\u011f\u0131d\u0131r. \u0130nternetin can damar\u0131 reklamc\u0131l\u0131kt\u0131r. Reklamc\u0131l\u0131k alan\u0131nda ula\u015f\u0131labilecek en geni\u015f kitleye dijital reklamc\u0131l\u0131k sayesinde ula\u015f\u0131l\u0131r.<\/p><p>AppNexus teknolojisi ise en yenilik\u00e7i \u00e7\u00f6z\u00fcmleri ve pazarlar\u0131 sunar. D\u00fcnyan\u0131n en etkili reklamc\u0131l\u0131k ve medya \u015firketleri AppNexus \u00fczerinden i\u015f yapmaktad\u0131r \u00e7\u00fcnk\u00fc AppNexus onlara ula\u015fmak istedikleri kitle her neyse, tam olarak onu verir. Asl\u0131nda bu d\u00fczen \u00e7ok basit bir de\u011fer al\u0131\u015fveri\u015fine dayal\u0131d\u0131r. Reklamverenler reklamlar\u0131ndan en \u00e7ok fayday\u0131 sa\u011flar, taraflar yaratt\u0131klar\u0131 i\u00e7erikten maksimum fayda sa\u011flar ve son olarak kullan\u0131c\u0131lar da internetten en verimli \u015fekilde yararlanm\u0131\u015f olur. \u00c7\u00fcnk\u00fc AppNExus\u2019un nihai amac\u0131 interneti olabilece\u011fi, olmas\u0131 gereken, olmas\u0131 hayal edilen en iyi hale getirmek .<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93cc5f7 elementor-widget elementor-widget-image\" data-id=\"93cc5f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/reklamstore.com\/wp-content\/uploads\/2024\/01\/real-time-bidding-infografik-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"real-time-bidding-infografik\" data-elementor-lightbox-description=\"real-time-bidding-infografik\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODg3MTAsInVybCI6Imh0dHBzOlwvXC93d3cucmVrbGFtc3RvcmUuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wMVwvcmVhbC10aW1lLWJpZGRpbmctaW5mb2dyYWZpay1zY2FsZWQuanBnIn0%3D\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"586\" height=\"2560\" src=\"https:\/\/www.reklamstore.com\/wp-content\/uploads\/2024\/01\/real-time-bidding-infografik-scaled.jpg\" class=\"attachment-full size-full wp-image-88710\" alt=\"real-time-bidding-infografik\" srcset=\"https:\/\/www.reklamstore.com\/wp-content\/uploads\/2024\/01\/real-time-bidding-infografik-scaled.jpg 586w, https:\/\/www.reklamstore.com\/wp-content\/uploads\/2024\/01\/real-time-bidding-infografik-69x300.jpg 69w, https:\/\/www.reklamstore.com\/wp-content\/uploads\/2024\/01\/real-time-bidding-infografik-768x3355.jpg 768w, https:\/\/www.reklamstore.com\/wp-content\/uploads\/2024\/01\/real-time-bidding-infografik-469x2048.jpg 469w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ana Sayfa &gt; Real Time Bidding Real Time Bidding Nedir? Real-Time Bidding (E\u015f zamanl\u0131 A\u00e7\u0131k Art\u0131rma):\u00a0Bir envantere ger\u00e7ek zamanl\u0131 olarak teklif vermek. Ger\u00e7ek zamanl\u0131 hedeflemede yap\u0131lacak teklif \u00e7o\u011funlukla kreatiflerin, envanterin, kullan\u0131c\u0131 gruplar\u0131n\u0131n ge\u00e7mi\u015f performanslar\u0131 baz al\u0131narak \u00fcretilir. Ger\u00e7ek zamanl\u0131 (e\u015f zamanl\u0131) hedefleme, e\u015f zamanl\u0131 sat\u0131n alma ile kar\u0131\u015ft\u0131r\u0131lmamal\u0131d\u0131r. E\u015f zamanl\u0131 sat\u0131n alma envanterleri sabit bir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-88707","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.reklamstore.com\/tr\/wp-json\/wp\/v2\/pages\/88707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reklamstore.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.reklamstore.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.reklamstore.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reklamstore.com\/tr\/wp-json\/wp\/v2\/comments?post=88707"}],"version-history":[{"count":0,"href":"https:\/\/www.reklamstore.com\/tr\/wp-json\/wp\/v2\/pages\/88707\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.reklamstore.com\/tr\/wp-json\/wp\/v2\/media?parent=88707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}