Advertisers, in the ReklamStore network, enter into an auction to place their ads on your website. Therefore the highest bidder’s ads get placed on the Publisher site. This auction gets replicated for each impression, enabling us to provide the highest bidder for each placement.
Neither the number of clicks nor the action users take is as important as the eCPM. Unlike our competitors, ReklamStore provides more than one revenue model for publishers. eCPM is a unit that combines all revenue models under one universal metric. eCPM allows publishers to compare and analyze their income with ease.