What is Mobile RTB?
Mobile RTB is a technological tool that provides smartphone and tablet users with the most appropriate advertisement to show by analyzing the habits of mobile users in the best way. Through RTB it is determined simultaneously by milliseconds to which user a mobile advertisement will be shown with the analysis of the following factors:
* User habits
* Publishers satisfaction by ensuring high returns and earnings
* Reaching the correct user who matches all criteria within advertisers budget
Mobile RTB opens the door to an unlimited number of possibility by bringing two rapidly evolving ecosystem together: programmatic buying and mobile.
Difference of Reklamstore on Mobile
Reklamstore makes a difference for both publishers and advertisers by adding the experience and confidence factor to the real-time acquisition platform.
According to comScore data *
Reklamstore, with access to 223 303 176 ** mobile inventory in Turkey, can provide advertisement impressions on both mobile websites and mobile applications.
Instant optimization and tracking through your account manager assigned to your particular account.
- Geography : Country, Region, City
- System : IOS,Android, BlackBerry, Windows Mobile, Symbian OS
- Device Targeting : Tablets, Smartphones
- Operator Targeting : Turkcell, Avea and Vodafone (and operators of all other countries)
- Targeting Device Model : (all smartphone models)
- Audience Targeting : age, gender, interests, language, profession
- Browser Targeting and more targeting options
The opportunity to work with a wide variety of advertising models including Cost per Download (CPD), Cost per Click (CPC), Cost per Action (CPA) and Cost per Mille (CPM)
Brand safety technology guarantees reliability of the brand and it gives the opportunity to publish your inventory free of any content that you think will damage your brand, such as illegal, adult, violent, gambling content.
* Data from comScore
** Calculation is based on August, 2014 data
Benefits of Mobile RTB
- Higher E-CPM and more transparency
- High advertisement quality
- Access to global RTB
- Easier inventory and campaign management
- The opportunity to work with a lot of different advertising models
- Possibility to reach the right audience for advertisers
Recommendations for Advertisers and Publishers
- The use of mobile-compatible all sizes
- Supporting with attractive banners
- Preparation of mobile compatible pages
- Matching with social media accounts for easy membership and application
- Directing user to targeted steps in minimum time