To make the advertiser reach the most efficient inventory with the large-scale or very specific targeting:
For instance, If adviser targets Turks, live in the overseas (a specific country, region can be targeted), Advertiser only selects visitors who use Turkish websites with abroad IP.Excepting these visitors, advertisers can target some users who visit certain categories or specific time of day.
Global Planning makes possible the connection between advertisers and right visitors. Especially with expanding of etho- marketing, more specific targeting is more attractive for advertisers. , it is easy to reach an unlimited creativity users as German in Japan who use sites in English content and use the specific browser or computer.